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| Florida Realtor /Patti Ketcham - Jun 16, 2008 |
Archive |
Tell The Truth
Despite the challenges we face in this real estate market, we aren't facing many of the real-life challenges this market has brought to the sellers. How do we best help our sellers now? It's simple: Tell them the Truth. The truth is, it doesn't matter one bit what they could have gotten for their home two or three tears ago. It doesn't matter how many TV shows they watched about flipping property. It doesn't matter that they really need to sell this property in order to join their spouse who has already moved to the new job. It doesn't matter that they raised their children in this house and that it's full of sweet memories. What matters is how well it's priced, how easy it is to show, how well it's maintained and how flexible they can be during negotiations. It's simply a matter of, "Do you want to stay, or do you want to go?" If a seller is ready to go, then they must listen to the market. Real estate sales associates don't set the price people will pay-buyers do. And there is a price point at which any property will sell. So, this year I resolve not to tell sellers what they want to hear. I will tell them what they need to hear instead. |
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